Why is email marketing important?

Here are my top 9 reasons for the importance of email marketing and how they can help your business:

1. Stay in contact with your audience

2. Reach customers in real-time

3. People engage with emails

4. Email marketing is easy to measure

5. It’s affordable

Email marketing services such as SendGrid costs $0.0006 cents per message at their Platinum Marketing Email level. Mail Chimp allows you to send up to 12,000 emails a month for free. They also do offer larger monthly plans for growing businesses with up to 600,000 subscribers and high-volume sender plans for anything over that. Another email marketing company, Vertical Response, offers free email marketing up to 4,000 emails a month and 1,000 email contacts. They also offer subscription services for higher-volume senders.

So, yes, while it does offer a significant ROI, it might be a wise idea to hire someone to manage these efforts. According to Shout It Out Designs, at a 15,000 email database, your company would spend about 152 hours per year managing the campaign. This would include writing, drafting, scheduling, sending, etc. of the emails, answering any questions about offers, missing coupons or other concerns, and database maintenance: adding and deleting members, updating information, and other tasks.

6. Allows for targeted messaging

Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively. Customers need the information to move them to the next buying cycle stage; pushing the right content can do just that. It’s all about moving these prospects down your sales funnel — not as quickly as possible, but as efficiently as possible.

7. Increase brand awareness

This doesn’t mean sending four daily emails to every single customer. That’s actually a great way to get customers to hate you… Instead, try some email marketing that promotes your activeness in the local community. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. By doing so, they’re also prohibiting the ultimate possibility of building customer trust and adding a sense of personality to their brand.

8. It’s timely

This email marketing strategy also can incorporate seasonal offers, allowing you to promote a holiday special or an annual sale. Be sure to create a sense of urgency for any offer — customers are much more likely to purchase when a deal is ending soon.

9. Everyone (almost) uses email

Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.

Thank you.

Self Employed at Affiliate Marketing Studied at University of California, Berkeley Lives in New York City